Creating an art gallery is a business like any other. Art galleries are similar to small businesses, so besides having a passion, a certain level of knowledge is required. That’s why we’re bringing you the most detailed step-by-step guide that will lead you through creating your own place of art.
Art Gallery: Before The Opening
Opening an art gallery is a process that requires lots of effort, time, passion, and money. The most important thing is to have a vision and plan the entire process well. Here are some tips and tricks that will ease the planning process of creating an art gallery.
What kind of gallery do you want?
What kind of art do you prefer? Are those paintings, pop art posters, sculptures or maybe photographs? Design your vision and choose the niche you’re passionate about. Furthermore, even if you don’t know everything about the art world in general, make sure you are an expert in the chosen field. Potential buyers will feel more comfortable if you are able to explain each piece of art and give them some guidelines. The vision of purpose and identity of the gallery is important as it informs visitors of mainly everything and in the end, attracts them.
After designing and clarifying the vision, keep it consistent. Don’t back down just because sales are low at the beginning.
Know Your Market
The success of an art gallery depends on the current demand on the market. Analyze the art market in your area and think about what it misses. Play a detective and investigate what type of art people in your town would be interested in. Can you coordinate the cognition with your vision?
Have in mind that the clientele of the gallery will vary depending on the niche. That’s why knowing the market and choosing the right niche is very important. Study the advantages and disadvantages of the current market and stand out with your creation.
Think About Business Plans And Structure
Create a business plan that will successfully run your gallery. Include the analysis of the market and your competitors. The growth plans and potential revenue projects should also be mentioned.
When it comes to the management structure, each has its own benefits. Do you want a sole partnership or would you prefer to co-work with partners? Think about what suits you more and go with the best option.
Opening An Art Gallery: Step By Step
After the detailed process of planning, it’s finally time to open the art gallery. To make the most of your opening, follow up on the next steps.
Choose The Location Of Your Art Gallery
The art gallery should be at a location that is visible and easy to access. Make sure the location has enough interior space to house several art collections. The open and airy spaces give lots of natural light, which will emphasize the exhibited art. If you want to host art parties and receptions, head for the more spacious place. Similarly, leave a room for your office or storage pieces of art that are not currently on display.
Interior décor is the next most important item on your list. Usually, art galleries are decorated with minimalism and basic furniture. Neutral colors such as the grey and beige are popular in decorating the interior. As a result, the emphasis will be on the art on display. By no means, you want to distract visitors’ attention from the works of art in your gallery. There should be enough space to admire art from a distance.
Find Your Artists
The art gallery wouldn’t exist if it wasn’t for artists. Build a strong artists’ roster and go hunting. Local art communities are great places to start with. This way you will not only be familiar with current trends but also have a chance to meet a wide range of same-minded people. Attend important local events and art festivals. Meet the other gallery owners and art collectors. You can even contribute your art or gallery space to charitable events. Consequently, the word of your gallery’s name will spread out.
In the same way, you can find artists with the same niche as yours. Since a large part of your selection is based on your intuition and personal taste, make sure you choose the particular artist by the work he produces. However, some galleries like to choose artists by name, location or theme. The possibilities are endless.
Place Your Art Gallery online
All artists like to put their works of art in galleries that are successful and recognizable. A problem that new galleries face is the fact that no one knows about them yet. They cannot show a record of their accomplishments. That’s why art websites are a great opportunity to attract new clients, new artists and expand the network of the art community. If you are not such an expert in web design, hire a professional and enjoy the fruits of your labor. Websites are a powerful marketing tool and an amazing opportunity for art galleries to get attention.
To find inspiration, check out the art websites of the National Gallery of Art, the University of Washington and the Smithsonian Art Museum. Everyone needs a role from time to time!
In addition to art websites, social media presence is another thing to consider. Promote your collection and connect with your visitors by establishing a profile on Facebook, Instagram, Pinterest, and Twitter. In the same way, as in the case of a website, you can hire a professional to maintain your social media accounts.
Surround Yourself With Professionals
Speaking of professionals, the gallery’s staff are equally important as exhibited artists. They are the front line of your art gallery. In other words, the gallery’s staff makes the first touch with your visitors and clients. You want them to be reliable, professional and likable.
A receptionist or an office assistant can welcome your visitors and give them information. Simultaneously, they can help you with paperwork, telephone calls, and scheduling. On the other hand, hiring a curator or manager can help you with choosing the art for your gallery. They can give you professional advice on what to put where and how to display artwork so your gallery can be consistent and beautiful.
Sell, Sell, Sell
Between passion and business, lies profit. Focus on selling artwork you have on display. Use your knowledge of art and current market trends to choose the best investment pieces. In the same vein, works of art on display should be priced reasonably.
The market is changeable, as well as clientele. Likewise, keep track of trends and think through artistic and business lenses.
For all those who want to know more about the existence in the world of art galleries, here are some extra tips.
- Build a group of satisfied, returning customers
The best way to stay in the art gallery business through the years is to have a strong network of satisfied customers. These clients make your reliable customer base by appreciating your work and buying artwork from your gallery.
Keep them informed of your events and new collections by regularly sending them announcements and newsletters.
- Work on your sales skills
Every businessman needs to have excellent salesmanship skills. Start a conversation with your visitors and now your customers’ needs and interests. From here, you can build a unique strategy to meet their needs, which will be in line with your art gallery needs.
- Think pink
All beginnings are difficult. Building a reputation and customer base, paying bills and finding perfect pieces of art. All of that can be very demanding. However, think pink and keep your head above the water. Difficult times will pass and your art gallery will become well-known.
Moreover, don’t worry if you think opening an art gallery will break the bank because we are offering you a solution.
For extra income, you can rent your art gallery space to different artists, art dealers, and collectors. Local charitable events and art happenings are always in need of space. On the other hand, selling inexpensive posters and prints is also a good way to earn some extra money.
Let your creative mind run free and offer some additional products and services.
Art Gallery Inspiration
Throughout history, all significant works of art have been displayed in palaces, temples, and churches. Usually, these art collections were private but often available to the public.
Today, art galleries are places that emphasize appreciation and promotion of fine arts. Each art gallery opts for a special visual art – photography, sculptures, art installations, paintings, drawings and more. As they are frequent venues for different artistic events and activities, they gather people with the same passion.
To find inspiration for your own art gallery, here are some of the world’s most famous and admired ones.
Stedelijk Museum, Amsterdam
One of the most important art galleries in the world is the Stedelijk Museum in Amsterdam. This fabulous museum promotes modern and contemporary art. Here you can find more than 90 000 works of art from Van Gogh, Ernst Ludwig Kirchner, and many other contemporary artists.
Hamiltons Gallery, London
Hamiltons Gallery is a leading art gallery in the field of photography. It houses the work of the most popular photography masters, including Sir Don McCullin who is the world’s most famous photojournalist.
The National Museum of Korea, Seoul
For all the history buffs, this art museum is the place to be. It offers a great chance to enjoy archeological objects and historical artifacts from Korean history. The museum also shows sculptures, ceramics, and artworks from the rich Asian history.
Hamburger Bahnhof, Berlin
An art gallery that will enchant every art lover. Besides displaying artwork from Expressionism and Minimalism, the museum has an amazing collection of pop art.
Musee Rodin, Paris, France
The greatest sculptor of all time, Auguste Rodin, has a fabulous art gallery that celebrates his works of art. It houses all of his extraordinary sculptures and it is surely worth the visit.
Did you find our guide useful? What are your thoughts on opening an art gallery? Comment on the below. We would love to hear from you.